One-way sending time expiring coupon operating method for sale of unsold perishable resources

ABSTRACT

Disclosed is method to solve the problems in case of food like a fruit or agricultural and industrial goods like a clothing that lose their values as time passes, in case that a movie, a performance, a sport game, a hotel and an airplane ticket of several services to be characterized as the extinctive values to get dismissed and reduced once resources are produced have to be sold out otherwise the seller suffers damage as much and so do the customers because they cannot profitable values of the resources at a low price.

TECHNICAL FIELD

This invention relates in a kind of a discount sale and especially, themethod for employing one-way sending time expiring coupon to promote thesale.

BACKGROUND ART

There have been several online and offline methods up to now for sellingunsold perishable resources that their value becomes extinct rapidly astime passes.

First, the most universal offline method of unsold perishable resourcesis to sell at a big discount off the price in a sales closing time atsunset in fruit store. This discount sale is, what we call, “a clearancesale.”

“A clearance sale” keeps informed customers of discount sale on air andin voice at the store or through hearsay and an advertisement. Howeverthis method has applied restrictedly to sell agricultural and marineproducts as vegetable, fruit, etc that lose freshness as time goes byand it hasn't applied to sell service goods.

And there has a margin of geographical conditions in being informed theclearance sale of consumers because of the methods and distances tocommunicate with.

The second generic method offline of unsold perishable resources is ofapplication to clothing sale.

A clothing get lose its values by season-off according to the trait offashion to sell in clothing discount shop later. Thus each brand has thediscount sales network what is called the economy shop. Or the aliasgiveaway price traders gather them from several brands and stock forsale at a great sacrifice in temporary store. The stocks after allincrease the prime cost of clothing and it is brought up in the clothingbusiness because the price of clothing is not valued by a suit ofclothes but by weight at a giveaway-price step and it sells at themoderate price. Some companies minimize product stocks through originalequipment manufacturing (OEM) by using a point-of-sale (POS) and leadthe clothing business field to increase profits. But it couldn't beuniversalized because the method needs company's holistic reform.

The rest of the offline method of unsold perishable resources, there isa reverse auction way that is realized and serviced by Priceline Inc. inAmerica and it is online method. This reverse auction method covers someservice resources like an airplane ticket selling and a hotel roomreservation that its schedule and production are fixed. However, thoseresources is difficult to stock for sale at a sacrifice because the saleclosing time is the same as the time that its service is available aslike the sale closing time of movie tickets is the time of running movieand customers will wait for the discount time if they would stock forsale at a sacrifice as sells agriculture products and industrialproducts.

Considering present technical position related to mobile phone-basedtrade methods through the internet of a portion of this invention, aticket reservation or e-trade through the wireless internet browser withmobile phone is technologically possible but it has a complex process ofpurchase for example the consumer has to input credit card number orhis/her identification number one by one, and because of the poorinterface like small sized screen and of restricted colors from lack ofpixels compared to personal computer, it has the insufficientinformation of goods and of services that leave out of consideration asthe important behavior traits that mobile users buy something on themove. From these reasons this e-trade market with mobile phone has notbeen activated, nevertheless the ringtone downloading and the coloringdownloading with mobile phone lead the mobile commerce market becausethey are easy and need not to worry about the quality of goods althoughbuying without touching and seeing directly and this mobile servicemarket grows by gradually due to a high-pixel and colored cellular phonewith game downloading and mobile game on line. However, this service hasa margin in activating mobile commercial transaction. And the existingweb-based Internet commercial transaction expands their field owing tothe utility of the saving of time and effort compared with offlinetrading, on the other hand, the mobile phone-based Internet commercialtransaction does not hold a solid predominance or a difference comparedwith web-based commercial transaction and it is only applied to sell therestricted resources such a ringtone, a coloring, a game, etc.

The resources that their online sales networks are a movie, aperformance, a sports match, an air ticket, a hotel, and a condominiumand in case of a full-Line discount store or some supermarket they has aonline network for grocery sale in these days. But just some of themserve the real-time shopping and cancel of their orders on line by thesales closing time.

Especially in case of movie and performance online service, Ticketlinkgives the service that the customers can make a reservation of ticketsof 50 movie theatres as real time before 20 minutes of the running time.But, JUST Communication and MaxMovie allow them to buy and cancel asreal time for some theaters before 3 hours 30 minutes of the runningtime. The online ticket sales networks of movie and performance areconcretely classified with two kinds of company. One establishes theticket issuing system in theater or performance place and also hasonline booking network system based on it, which is named the theaternetwork company. This is not often connected with the theater network asreal time so the booking online used to be able to until only one daybefore the running day, and some reservation give real-time reservationservices with showing the web screen of the network company on their ownsite. These kinds of theater network companies in Korea are Max movie,InterPark, Cinemad, Just communication, CJ systems, and so on. On theother hand, the companies that give reservation services until only oneday before the running day give allocation seat in advanced withinlimited seats from a theater network company, thus this company uses themethod that it calculates sales data after the reservation closed beforethe running day and sends them by bulk to the network company, so thetheater cannot does not deal well with the rest seats usefully.

On a wireless internet technology that is one of base technologies ofthis patent, the internet by mobile phone's wireless internet browser isbased on the WAP protocol and the internet by personal computer is basedon HTTP protocol. The WAP protocol can be only used on a mobile phonebut HTTP is generally used not related to if its network is a wirelessor a wire communication or if it is connected with data modem linked tomobile communication. Thus it is not good to identify wireless Internetwith WAP and the two are surely distinguished from according to theusing protocol. And wireless LAN evolutes to Portable internet ofexpanding its area and its using environment and of being connected withseamlessly on the rapid moving. There are mixed using of wireless, wire,and portable Internet. In addition to the Internet connection serviceusing cable modem and ADSL is called super-speed Internet, but it is amatter of common knowledge that a super-speed Internet does not mean thespeediest among the data sending technology. Therefore, it is currenttruth that the use by a dramatic development of Internet technology isflying around before arrange the terminology.

So a coupon sending method based on mobile telephone network or e-maildescribed in this invention gives the only desirable example, thepersonalized message sending method that will appear in the future canbe utilized in this invention.

An advertising technology using mobile phone is widely used like amessage sending skill, a WAP Push which transfer the text message withinthe sender's phone number to text, a mobile coupon which download intomobile internet as a barcode of expressed graphic, and still used in theonly sales method. Among them, there is the service that gazes to thesubscriber position and then sends the text message advertising as areal time, but it is difficult to wish for benefit movie and performancein the case of the purchased goods at a low cost. Because the cost perone text message reaches 6 fold in the case of system problem onCommunication affairs, it difficult to send the huge massage incomparative to sampling by member information.

The real-time using of GPS (Global Position System) is not an essentialfactor but an additional method for clearance sale. After this, expertsestimate that the cost for text message sending by using real-timeposition information will be decreased if a subscriber's position systemby using GPS is generalized. But, for it, since it needs to upgrade toterminal on the majority of subscriber, it estimates that need more timeto be realized.

Among the U.S. patents on the coupon, the patent about a coupon to usecertification number is registered in and the applicant is doing thebusiness (The U.S. Pat. No. 5,761,648 Interactive marketing network andprocess using electronic certificates). But everyone who wants a couponcan has one the coupon has expiration date but the coupon expirationdate is insufficient. And it is not new mode of dealing like thisinvention but is used only as one of the advertising. Also, it has aquiet different form using certification number from gaining benefit.

The mobile phone-based coupon that is an ongoing service gets realizedto download the offline coupon service with mobile phone. It is a kindof payment service that makes customers directly connect with couponsite in wireless internet, downloads a graphically realized coupon or anlegible image with digital camera, requests an embedded SMS coupon andread and show the clerks it. The Coupack by SK telecom is a kind ofthose services and is on operating these days. The Coupack distinguishesfrom off-line coupon in a point reserving function and in a CRM functionbut it does not surpass a discount rate of the offline, and theirdealing goods also equal to offline coupons' goods, so this method issimply used only in sales promotion of products of the primary andsecondary industries.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is the whole plan of the one-way sending time expiring couponsystem of the case that one-way sending time expiring coupon is used inonline sale according to an operating example of this invention.

FIG. 2 is the whole plan of the one-way sending time expiring coupon ofthe case that one-way sending time expiring coupon is used in off-linesale according to an operating example of this invention.

FIG. 3 is the plan of the one-way sending time expiring coupon serveraccording to an operating example of this invention.

FIG. 4 is the flow chart (a dotted line is organized by member) to showone-way sending time expiring coupon processing according to anoperating example of this invention.

FIG. 5 is the flow chart of a process that someone buys a product onlineand give another person according to an operating example of thisinvention.

FIG. 6 is the flow chart of a process that recommends their friends tobecome a member according to an operating example of this invention.

FIG. 7 is a sample table on the dates of commodities database accordingto an operating example of this invention.

FIG. 8 is a sample table on the sort of commodities database accordingto an operating example of this invention.

FIG. 9 is a sample table on the sending plans database according to anoperating example of this invention.

FIG. 10 is a sample table on the sales rating record database accordingto an operating example of this invention.

FIG. 11 is a sample table on the sales rating estimation databaseaccording to an operating example of this invention.

FIG. 12 is a sample table on the member database according to anoperating example of this invention.

FIG. 13 is a sample table on the available terms of purchase database bymembers according to an operating example of this invention.

FIG. 14 is a sample on the sending rating and sales volume database bymembers according to an operating example of this invention.

FIG. 15 is a sample table on the database of sending frequency bymembers according to an operating example of this invention.

FIG. 16 is a sample table on the objective area database by the storeposition according to an operating example of this invention.

FIG. 17 is a sample table on the sending quota and sales volume databaseby customer group according to an operating example of this invention.

FIG. 18 is a sample table on the sending database according to anoperating example of this invention.

FIG. 19 is a sample table on the sales database according to anoperating example of this invention.

FIG. 20 is a sample table on the message database according to anoperating example of this invention.

FIG. 21 is a sample table on the sales volume database by the sendingplans according to an operating example of this invention.

FIG. 22 is a sample table on the system variables database according toan operating example of this invention.

FIG. 23 is an indicated chart of the sales -volume variation on thesales available capacity according to an operating example of thisinvention.

[An Explanation of Codes for Major Parts of the FIGs.]

-   100, 200: one-way sending time expiring coupon server-   110: A mobile advertising company server-   120: A mobile communication network server-   130: A customer's mobile phone-   140: A customer's computer-   150: A customer-   160: A terminal device of a store-   170: A sales network server-   190: A server of affiliated company of sharing member information-   210: Central Processing Unit; CPU-   220: RAM-   230: ROM-   240: CLOCK-   250: A communication port-   260: Database

BEST MODE FOR CARRYING OUT THE INVENTION

The Object of this invention is to provide the method to solve theproblems in case of food like a fruit or agricultural and industrialgoods like a clothing that lose their values as time passes, in casethat a movie, a performance, a sport game, a hotel and an airplaneticket of several services to be characterized as the extinctive valuesto get dismissed and reduced once resources are produced have to be soldout otherwise the seller suffers damage as much and so do the customersbecause they cannot profitable values of the resources at a low price.

Another object of this invention is to provide the way of realizing theclearance sale that not to be able to under the existing service.

Another object of this invention is to provide a system of buying usingthe above one-way sending time expiring coupon at online shop and atoffline store under wire and wireless internet and using a one-waysending time expiring coupon with message sending technology and withdatabase technology of mobile communication network.

Another object of this invention is to provide a way to raise salevolume comparison to sending volume.

Another object of this invention is to provide an intellectualself-learning marketing solution that gather sale situation of unsoldperishable resources from sale network of relevant products in real timeand automatically choose target of coupon and send, so have this beencontinued to sell and get a feedback of sale result and finally reflectagain in target selection then this reflected result is accumulated tobe a knowledge.

For achieving the above objects, sale method of perishable resourcesusing a one-way sending time expiring coupon is peculiar to a saleschedule update step of information of product lists in communicationwith sales computer network server according to the update period, adatabase build-up step of making up and saving a condition, aninformation, a plan for sending coupon, a step of making up selling rateestimate database that gathers selling rate information in the past,saves in selling rate record database and creates and saves the abovesaved information, a step of restricting to sending volume by astatement of profit and loss and of making decision for sending couponvolume comparing with a differences from between sale period, sendingtime and sale closing time, a step of making up sending target extractdatabase by extracting and saving member data correspond to the abovesending conditions, a step of giving their own code to the aboveextracted member data and saving message code chosen the above sendingplan database together and of making up sending database and making acoupon, a step of sending the above made-up coupon to the aboveextracted member, a step that a member who took the above couponaccesses to sale system and confirms membership and a step that theabove certificated member chooses the resources he/she wants to buy andforwards the buying decision and pays for.

A sending condition in this invention makes differences between aproduct information update period and database contents according to asort of a products.

This invention is characteristic of including more steps of databasebuilding on buying condition by members that store available time limitsand positional information on the above one-way sending time expiringcoupon set by a member.

In this invention, the process of restricting the sending volume ofcoupon is characteristic of making low the sending volume to the fixedlowest volume or stopping the sending if the value that divides salevolume by sending volume goes down below sale volume rate comparison tosending coupon's volume to send at break-even point among products at astore.

In this invention, in case that there is smaller or fewer differencesbetween sending time and sale closing time than sale period, a sale rest(volume) becomes goal of sale volume if the value to double a multipleof sale volume by double sending volume at p time before sale closingtime is same or bigger than an expected rests in sale closing time and amultiple of sale volume becomes goal-of sale volume if the value todouble a multiple of sale volume by double sending volume at p timebefore sale closing time is smaller than an expected rests in saleclosing time.

In this invention, in case that the difference between sending time andsale closing time is larger than sale period, the rest of sale becomesgoal of sale volume if sale volume at p time before sale closingmultiples double sending volume is same as or bigger than the rest ofsale in the preceding sending, and i sale volume at p time before saleclosing by double sending volume becomes goal of sale volume f salevolume at p time before sale closing by double sending volume is smallerthan the rest of sale.

A sending volume in this invention is characteristic of calculating thata sending volume is the goal of sales volume divided by sales volumerate compared with sending volume.

In this invention, a step of extracting member data is characteristic ofincluding a step of extracting member from sending frequency database byreferring to coupon sending frequency to member for fixed period savedby type of resources, a step of extracting member who are possible tobuy sending target resources now by referring to buying conditionsetting database to members, a step of extracting members who are inpossible geographical condition to buy resources in store by type ofresources and P time by referring sending target location database bystore location and member information database, a step of extractingmember of customer group that is assigned sending volume from memberinformation database and a step of extracting sale volume and sendingvolume about each members for the last year from sale database andsending database in idle hours of day that no sending coupon, adding upsale quantity and saving to sending volume and sale volume database.

In this invention, a sending method is characteristic of being deliveredby a personalized massage sending method.

In this invention, a personalized massage sending method ischaracteristic of sending through one selected out of a delivery way bymobile advertisement company server and a delivery way by email.

A payment of this invention features to be paid by a selected option outof mobile phone fares, credit cards, e-money, point reserving companyand cash in store.

This invention is characteristic of inserting its own code in URL andthen making them login after check their identification automaticallywhen a coupon receiver access to sales system.

This invention is characteristic of being compared with two codes thatall coupons have their own and saving them with sending information ofsale closing time or target product when a coupon receiver access tosales system, it has a step of decide automatically as compares the twowhich product is possible to buy with the coupon.

This invention features to include a step of understanding a personalbuying volume, selling rate by customer group and tracing information ofa coupon receiver by using its own code inserted in coupon.

This invention features to include a step of showing first a productsold in store close to residence of a coupon receiver in order to closewhen product list is shown.

This invention features to include a step of selling more only in the(sale) rest volume to make an estimation not of buying with an amountsto plan to sell at a fixed price in reserve.

This invention features to include a step of forwarding coupon thatbought by a member to another person.

This invention features to include a step of recommending another personwho takes the above coupon as checking they are member or not if theyare not member.

This invention features to include a step of storing another person'sinformation to member database by a member accessed to a one-way sendingtime expiring coupon server.

Time expiring management system embodied through this invention thatincludes (i) Non-sending routine(1100); (ii) Sending routine(1200) and(iii) Selling routine(1300). The Sending routine is a doing processwhenever each product sends by a schedule and the Non-sendingroutine(1100) is a routine with a different fulfillment period from theSending routine.

The Non-sending routine(1100) include each (i) a product-informationupdating process(S1100) put into operation a process that updatesregularly sales schedule of every store according to one productschedule to period by product character; (ii) a sending-plan making outprocess(S1120) being created automatically by manager's inputtingvarious sending condition to product, a quota to customer group and soforth; (iii) a process of setting a buying condition by members(S1130)that members input/ modify information about when, where and for whichproduct member can apply a coupon to; and (iv.) a selling-rateestimation database making process(S1140) that gather and analysis realdata for making selling rate estimation database that will be usedestimation of selling.

The above Sending routine(1200) includes (i) opening process(S1210) thatcheck sending plan database and make coupon sending process startautomatically; (ii) a coupon sending volume deciding process(S1220) thatdecide coupon sending volume according to conditions like features andpreference of resources, sending time division, goal volume of sale,sale rate estimation value in sale closing time and so forth; (iii) aprocess of making sending-target extract and sending-target extractcondition(S1230) that forwards to mobile advertising agency when extracts sending target from the member list by fixed sending volume,allotment, buying condition by members and sending frequency managementor the lack of member, making coupon sending target extract; (iv) aprocess(S1240) of making a its own code and of inserting into eachcoupon and of saving sending-database(40O) and of making the peculiarcode and grant coupon contents in order that allows only person whoreceived coupon to buy until the only fixed time, to feed back forselling rate comparison to sending volume by each resources and sellingrate by customer group, and to decide by comparing to two peculiar codesif sale is possible or not when member who received coupon later canaccess; (v) a process of requesting coupon-sending and sending thecondition for target selecting to mobile advertising agency(S1250) whenmembers are lack of; and (vi) a coupon sending process(S1260) thatsending to members extracted from their own members' list.

The above Selling routine(1300) which is a system dealing with a processof selling products using protocol like WAP or HTTP, includes (i) aprocess of accessing to sale system (S1310) that makes proceed to saleprocess(S1330) after checking the customers if they are available forselling to or the member, or that login or take a member joining; and(ii) a sale process(S1330) that help choose a product and decidepurchase quantity.

Terms' Definition

Time expiring coupon server (100): a server computer that operatessystem of realized this invention.

Mobile advertisement agency's server (110): a server computer of mobilemarketing agency that does advertising service with communicatingsolution like short message service through mobile communication networkand extract target by using member information of mobile phone company.For instance, Aircross, Unwired Korea and so forth as an affiliatedcompany of SK telecom are marketing agency.

Mobile communication network server (120): a server computer and itplays a role of switchboard as stored member information of mobile phonecompany and is connected to base station covering the whole country,wire telephone network, internet network and another mobile phonecompany's network.

Mobile communication device of customer (130): a wireless internetusable device like a mobile phone of customer receiving the coupon.

Computer of customer (140): a device that possible to use internet ofcustomer received the coupon and all device having a computing functionto access to webpage.

Customer (150): a subject of behavior of buying products and receiver ofcoupon.

Store terminal (160): a device that is connected to sale network likePOS terminal or terminal for tickets is located in store. Seller ofproducts is managing.

Sales network server (170): a server that is stored a data of networkcan check stock and sell online and managing selling, warehousing,delivery and so forth as a sale network server for target products ofthe invention. In case the resource that is dealing with is movietickets, it means a network that can find the total of advance sale andpresent sale and an online network for advance sale of an aviator, apoint-of-sale (POS) of a large discount store management system and soforth. Some company manages directly not sellers of products but salenetwork like movie and another company manage directly by seller likeairplane tickets.

Server of cooperation company sharing member information (190): acooperation company's server retaining the member information using whenwe have no our own members, for getting a telephone information oftarget members.

Product schedule: means that if it has different theater or time withmovie of the same title, it is a different product schedule. This is aconcept of schedule added to products and is a standard unit in thisinvention.

P time: the difference between sale closing time of product and sendingtime of that product. In case of movie, it means difference betweenscreen time and sending time of this coupon. In case of airplane ticket,it means the difference between time of departure and sending time ofthis coupon.

Sales volume compared with sending volume: means rate of the number ofproducts that sell by using the coupon comparison to sending volume ofone-way sending time expiring coupon and as a guide post of one-waysending time expiring coupon business, when it goes down below a fixedstandard without taking a rapid recipe, a loss will occur.

Advantageous Effect

The invention has effects on do good to both a maker and a customer byhelping that makers can sell goods in stock or unsold perishableresources and customers can buy products at a low price.

The invention has effects on making reconsideration of profitability ofwhole service industry by enabling service that cannot sell to clearancesale that is not able to sell with an existing way.

In addition, once produced goods have thrown away with they did notconsume, there is not only big loss in whole economic point of view butwaste of resources without effective practical use in environmentalpoint of view. The complete consume pursuit of produced goods the goalin this invention has effects on raising the efficiency of consume aswell as the efficiency of production as an eco-friendly method canprevent no more exhaustive production.

Mode for Invention

Hereinafter called “coupon” without any additional explanation means aone-way sending time expiring coupon.

As referring under the attached FIGs, the invention can be explained inmore details.

FIG. 1 is the whole plan of the one-way sending time expiring couponsystem of the case that one-way sending time expiring coupon is used inonline sale according to an operating example of this invention.

In the example, a one-way sending time expiring coupon system includes aone-way sending time expiring coupon server(100), mobile advertisingagency's server(110), mobile communication network server(120), mobilecommunication device of customer(130), computer of customer(140),customer(150), store terminal(160), sales network server(170), andserver of cooperation company sharing member information (190).

FIG. 1 shows a flow of making up sending and selling an one-way sendingtime expiring coupon online.

As referring FIG. 1, a solid line represents devices and relationshipsonline and dotted lines represent the subject and the relationship ofoffline out of range of this invention.

Sending coupon in the invention is to be classified into three; (i) incase that an enterpriser of a one-way sending time expiring coupon sendcoupon to their own members, (ii) in case of requesting mobileadvertising agency to send to member of mobile communication company,and (iii) in case of sending to members of affiliated companies likecredit card company with a lot of members or internet portal company andso forth.

In case of doing a one-way sending time expiring coupon service businesswith the invention, because its members are few at the beginning of thebusiness and no information about target's name, telephone number ofcoupon receiver, costing and requesting have to be applied to ask mobileadvertising agency to send or send for sharing member information to beaffiliated with companies e.g. a credit card company until its ownmembers will be secured, and for reducing of sending cost, these twoways would rather be developed simultaneously because the chance to besent simultaneously both a sending to its own members and to externalpanels is high.

As the above statements, online sale is fitted to sell of the serviceindustry's products like tickets of movie, public performance orairplane that customer can buy without checking out directly thecondition of products because they have few difference between the eachproducts.

In FIG. 1, sending, sale, approval can be achieved by next variousmethods.

Coupon sending process as the above statements is to be classifieddetail into 3 ways (i) route using a mobile advertising agency's server,(ii) route using their own massaging server and Internet, (iii) routeusing e-mail.

The above sale route is also to be classified into two ways, (i) sale ofusing internet based on mobile phone, (ii) sale of using a generalinternet.

The above route of sale charge approval is to be classified into (i) theway of adding to mobile phone's charge together, (ii) the way of creditcard, (iii) the way of approval by e-money, (iv) the way of using pointreserve company and (v) the way of paying in store.

In case of coupon sending and sale by using the above mobilecommunication network, first, if checking the products' quantity,service schedule and so forth from sale network server (170) of relevantproducts, setting the sending quantity, target, message and so forth,making out sending conditions, and forwarding them to mobile advertisingagency's server(110) of mobile advertising agency, mobile advertisingagency's server(110) can extract target on sending conditions and sendcoupon by using mobile communication network server(120) customer(150)who received a type of coupon like SMS(SMS: short message service) ormulti media message(MMS: multimedia message service) informed discountof movie, public performance and so forth can access through a call backURL(call back URL) and easily access to the one-way sending timeexpiring server(10O) by pushing access button through mobilecommunication network and buy wish products through the realized screenby internet based on mobile phone at that time approval is done by theabove ways.

At that time, if customers who received coupon want to buy through thepersonal computer because they feel a burden about wireless Internetaccess charge or not be good at using wireless internet, customers cantype own access code in coupon message on using a keyboard of personalcomputer (140) and can buy after the target certification.

In regarding of sending process of a one-way sending time expiringcoupon using the above e-mail, a one-way sending time expiring couponserver searches the member database and e-mails to affected member usinginternet. The above email includes the their own number. A member whowants to buy among who receives the above email can access to theaffected online address. And the access process and purchase process arethe same as the above.

After the above approval, a one-way sending time expiring coupon server(100) sends and stores result of sale e.g. buyer, sale quantity, whethercharge is approved or not and so forth on sales network server (170). Ifthe customer who buys a resource comes to the shop and asks one, a clerkinput the customer's id no on the shop's terminal and inquires ofhis/her purchase and its information equals to his/her purchaseinformation, a clerk hands in a resource to the customer when his/herpayment is confirmed.

If the above approval is progressed by a credit card, the paymentinformation is sent to credit card Company, and if the above approval isprogressed by mobile phone with an add up mobile phone charge, thepayment information is sent to mobile phone company. And each company,and each company request their customer to pay. Sale fee is divided byrate to compromise between seller and enterpriser of one-way sendingtime expiring coupon, and provides a commission for using sale networkif there is separate sale network enterpriser.

FIG. 2 is a general view of a one-way sending time expiring couponsystem in case of using a one-way sending time expiring coupon atoffline sale as one example of this invention.

In the example of above statements, one-way sending time expiring couponsystem includes one-way sending time expiring coupon server(100), mobileadvertisement agency's server(110), mobile communication networkserver(120), mobile communication device of customer(130), computer ofcustomer(140), customer(150), 'store terminal(160), sales networkserver(170), and server of cooperation company sharing memberinformation(190).

The example of above statements shows the case of sales using couponoffline.

As referring FIG. 2, products that manage mainly as a general view ofthe invention could be products of a primary industry and a secondaryindustry, so the way used mainly sales of products that customers wantto buy after checking directly because of having a quiet big differenceof quality between each product. When brand recognition level is low,third industrial products also need to offline sale sometimes.

In case of FIG. 2, its coupon sending process also has the same processof FIG. 1, but it is different from in points that selling is done aftercustomers arrive in store. In case of FIG. 1, the sale of using couponsis progressed with networking between the customer's mobile phone orcomputer and a one-way sending time expiring coupon server, but in caseof FIG. 2, a customer shows the own code received on a mobile phone to aclerk or sending it offline to the shop's terminal with a barcodenetwork, IrDA network, and RF network.

The way of using coupon in offline sale by the above constitution ismainly advisable to be used in primary, secondary industrial productsand the way of using coupon online is mainly advisable to be used inthird industrial products. As two above constitutions are to beclassified for convenient explanation, they could be realized in twoways of one system or in one way between two ways case by case when thisinvention is realized.

FIG. 3 is a general view of a one-way sending time expiring couponserver (200) as one example.

In the above example, a one-way sending time expiring coupon serverincludes memory storage (220, 230), central process unit(210),clock(240), i/o port(250), database(260).

The above example shows state of making database in memory storage ofone-way sending time expiring coupon server.

As referring FIG. 3, hardware composition of the system is very easy todo if they are enterprisers. Thus we abridge concrete explanation andmention later about database included memory storage.

FIG. 4 is a flow chart that shows a process of dealing with a one-waysending time expiring coupon as one example. (A part of dotted line isdone by customer)

In the above example, the steps of dealing with a one-way sending timeexpiring coupon include a sale schedule update process (Sb110), asending plan making out process(S1120), a process of setting a buyingcondition to members(S1130), a selling rate estimation makingprocess(S1140), opening process of sending process(S1210), a decisionmaking process of coupon sending quantity(S1220), a condition making ofextract process of sending coupon (S1230), a giving their own code andcontents insert process(S1240), a request coupon sending to mobileadvertising agency(S1250), a their own sending process(S1260), an accessprocess to sale system(S1310) and a sale process (S1330)

The above example shows a process that sends a one-way sending timeexpiring coupon about one product.

As referring FIG. 4, a sale schedule update process (S1110) is a step ofsaving to sale schedule database (300) after inquiring store's name andschedule like product's name of trying to sell, sale opening and closingtime and so forth from sale network server set with update period bykinds of a product.

For example, in a movie theatre, it is newly updated with the latestschedule every morning before movie runnings that search all schedulesof movie running through ticket network.

Sending plan making out process (S1120) is a process that anadministrator of one-way sending time expiring coupon system inputs allthese following conditions and revises it and then the system completesthe DB 400 (sending plan database) automatically.

Generally in a movie, it is needed to input sending conditions in abundle before starting a movie. It should be cautious that there aresome differences on input cycle and contents on kinds of resources.

The input contents are recommendatory to be consisted of followingconditions; a. Method of coupon sending on resources and the kind.(lettering service, e-mail and others), b. To limit purchasable resourceto one specific resource or not to do; giving choices to purchase someother resources, c. P time: time gap of coupon sending time and saleclosing time, d. Contents to be contained on coupon, e. Setting targetof coupon sending: own membership, requesting mobile advertising agency,or other cooperation company membership, f. Quantity of coupon sendingon each above conditions, g. Allocation of quantity of coupon sending oneach customer group (A percentage of every each customer when “unitquantity of coupon-sending” divided by customer group.)

After inputting above conditions, the conditions are reflected inschedule of every resource and the system sets sending planautomatically. The condition a, b, c, d, e, f are saved the DB 400(sending plan database) and the DB1020 (message database), and thecondition g is saved the DB 800 (Allocation of quantity of coupon oneach customer group database)

Purchasable condition setting process on each member (S1130) is a stepthat a member inputs and revises preferring time frame and geographicalcondition for coupon using by himself.

Inputting preferring time frame of purchasable condition setting is veryimportant especially movie, theater, and air ticket that are highlytime-affected service. Purchasable time frame means sale closing time ofthe resource that a customer can use the received coupon and buy aresource. (in a case of service, purchasable time-frame means availabletime of the service and a customer can use the service from that time)

Coupon receiving location is saved the purchasable condition on eachmember database (650) with preferred coupon-receiving time-frame. It isprogressed by choosing and inputting the location on purchasable timeframe; home, office, or main sphere of action). The DB 650 containedpurchasable condition on each member will be used in a process of targetselection for coupon sending.

Generating process of “prediction of rate of sale database” is a stepthat estimates rate of sale of coming sale-closing time. It is saved theDB 500 (predicting rate of sale database) with rate of sale data of thepast.

This present process is divided two process; one is collecting originaldata from the DB 500 (predicting rate of sale database) and saving theDB 470 (history of rate of sale database), the other process is thatprocessing the original data and making the DB 500 (predicting rate ofsale database).

The original data for making the DB 500 (predicting rate of saledatabase) is saved data, changes in rate of sale about one resource onproduct schedule at regular time interval. The transition of all changesin rate of sale from opening to closing is saved. The interval of datasaving is differentiated by kinds of resources. For example, in a movie,the interval of data saving is 10 min. from starting reservation toclosing by searching rate of seat reservation on movie theatre. FIG. 21.is a chart to show transition of all changes in rate of sale(of movieticket) as a original data of changes of rate of sale.

Among the original data, calculating the pairs of value of sale volumeat sale-closing time and value of sale volume before P hours ofsale-closing time on each resources and making normally distribution ofthe average value of sale volume before P time of sale-closing againstvalue of sale volume at sale-closing time, and then the average value ofsale rate before P time of sale-closing will be the value of saleclosing time against the sale rate before P time of sale-closing.(Hereinafter referred to “P time”, the time gap of sale-closing time andcoupon sending time)

Opening the sending process (S1210) is a step that starts a sendingprocess when the sending time of the sending plan database and time onnow is exactly same.

In a movie, if there are 23 sending plans which is supposed to send atthis time when the one-way time expiring coupon system searches sendingplan database (300) at 1:20 P.M., the system will start the sendingprocess simultaneously for all 23 plans.

Decision process of quantity of coupon sending (S1220) is a step thatdecides some key items for profits and the earning rate. How manycoupons should be sent on the thousands of same product schedule? How touse the residue of product to increase profits?

At this present invention, a purchasable resource cannot be contained oncoupon and that makes increase the rate of sale vs. quantity of couponsending.

It is reasonable to send coupon of product having highly sale rate.Because of this reason, there is a issue that how to decide the quantityof coupon sending without considering preference of product schedulewhich is affected sale rate. So this invention uses this way: quantityof coupon sending is determined by kinds of resources and the assignmentof product schedule is not contained the coupon then the coupons aresent. The whole volume of coupon sending is decided combining withpreference of every each product schedule.

The first step of decision process of quantity of coupon sending (S1220)is the limit process of quantity of coupon sending by theprofit-and-loss account.

One-way sending time expiring coupon system controls quantity of sendingcoupon-using comparison of “percentage of quantity of sending vs. rateof sale”. If a result of that “rate of sale” of the latest productschedule after sale-closing time from the Product schedule database(300) divided by quantity of coupon sending from the Product scheduledatabase (400) is under the percentage of quantity of coupon sending vs.rate of sale at even-points, the quantity of coupon sending that in nowon the list to send will be decreased until the minimum which is setbefore or stop sending.

The ratio of quantity of coupon sending and rate of sale is a guidepostof an earning rate in this system. If the sale profit goes under thecost of coupon sending, this service will be loss. So the quantity ofcoupon sending should be set to minimum volume or stop sending, beforefinding the reason decrease of rate of sale or sensing the changes ofsituation. The calculation of rate of sale and quantity of couponsending is like this;

Quantity of coupon sending*cost of unit sending (rate of sale*unit costof sale*percentage of coupon profits among “unit cost of sale”+cost ofsending and sale among all costs.)=0,

At this point, percentage of result of rate of sale divided by quantityof sending.

After limits process of quantity of coupon sending by theprofit-and-loss account, deciding process of quantity of coupon sendingis branched off to one from two type on inputting data by aadministrator. The Two type is; One is that P time is small or same assale cycle of a resource and the other is P time is much more biggerthan sale cycle. A sale cycle means difference with sale-starting timeand sale-closing time of a unit resource. In a movie, a sale cycle isfrom 1 hour to 3˜4 hours, but in a theatre it is 3˜4 hours or 1 day.Fruits are 1 day, clothing is about 3˜4 months (one season). It isoriented the kinds of resource.

Therefore, deciding process of quantity of coupon sending in a case ofthat P time is bigger than a sale cycle is recommended for theseresources; movie or theatre having short sale cycle. When the systemoffers same service at same specific time-frame periodically, itcalculate the quantity of coupon sending easily with predicting a rateof sale in the future from the rate of sale in the past on sameresource. The estimated residue of sale will be same as in the past.

Deciding method of quantity of coupon sending in a case of that P timeis small or same as than a sale cycle is like below.

When the sending process is started, the system searches rate of sale onnow from the sale network server database (170) and estimate rate ofsale at sale-closing time from the DB 500 (predicting process of rate ofsale database). When the estimated rate of sale at sale-closing time is100%, the system stop to send because there will not be any residue. Butif is under 100%, the system sends coupon using the followingcalculating method of quantity of coupon sending.

Elements to decide quantity of coupon sending are like this: preferenceof resource, available time-frame(in a case of service offering), goalquantity of sale (of one-way sending time expiring coupon servicecompany) and expected percentage of quantity of coupon sending and rateof sale.

Preference of resource and available time-frame is already reflected torate of sale until now and it is replaced with rate of sale p hoursbefore sale-closing time. The goal quantity of sale on each periods isreflected in multiple type of rate of sale P hours before sale-closingtime.

When the result of that rate of sale P hours before sale-closing timemultiply quantity of coupon sending is over or same as predicted residueat sale-closing time, the predicted residue will be the goal quantity ofsale. And it is under predicted residue at sale-closing time, the resultof that rate of sale P hours before sale closing time multiply quantityof coupon sending will be the goal quantity of sale. The quantity ofcoupon sending is calculated by that goal quantity of sale divide bypercentage of quantity of coupon sending vs. rate of sale that is set insystem.

If rate of sale P hours before sale-closing time*quantity of couponsending multiple 2 predicted residue then the goal quantity ofsale=predicted residue

Else the goal quantity of sale=rate of sale P hours before sale-closingtime*quantity of coupon sending multiple

Quantity of coupon sending=the goal quantity of sale/rate of salecompare with quantity of coupon sending.

Ratio of rate of sale compared with quantity of coupon sending is aresult of that number of sent-coupon divides by ratio of rate of salecompared with quantity of coupon sending. Because of this reason theexplained percentage of quantity of coupon sending vs. rate of sale useonly the data of the past. A percentage of quantity of coupon sendingvs. rate of sale is differentiated by time frame, offline shop,characteristics of resource and combination of customer group. So thatwhether it use the average of the percentage or not to do is depended onanalysis of ratio of quantity of coupon sending compared with rate ofsale after service offering.

The predicting rate of sale database (500) is based on data of the past,saving rate of sale at sale-closing time on rate of sale P hours beforesale closing time as a experience database, which is made for highaccuracy from sale rate estimating database (500) making process basedon the sale rate on closing time correspondent the average sale rate onsale closing time to sale rate before P time of selling by normaldistribution of sale rate data before sale closing time against salerate before P time of selling.

A decision on multiple of quantity of coupon sending is depended on thegoal quantity of sale. A decision on multiple of quantity of couponsending using analysis on market scale on each resource is over theextents of this present invention. But the goal quantity of sale ofservice industry is recommended to set under the limits not to encroachprofits by normal selling way. Selling by this one-way sending timeexpiring coupon makes the whole quantity of sale increase, even thoughit encroaches profits by normal selling way a little bit, but when thesale by this system increase too highly, certain amounts of sale isreplaced to coupon of this system (It offers discounted price). Afterall whole profits of sale will decrease. To have effective influence toin market this system has to control the whole volume of coupon sending.

Deciding process of quantity of coupon sending in a case of that P timeis bigger than a sale cycle is like this;

In a case of that P time is bigger than a sale cycle, to predict rate ofsale at sale-closing time, the system calculate the quantity of couponsending using rate of sale data at offline shop of the same resource andsame time-frame. For example, it shows B movie at 3 times at A theateron Monday and the occupation rate is 12%. This results rate of sale dataat offline shop of the same resource and same time frame. According theresults, the system estimates occupation rate of Tuesday would be 12%.Preceding coupon sending (coupon sending of the same resource and thesame sale-closing time in the past) shows result of sale, the system usepredicted rate of sale of the preceding coupon sending again, andprogress the deciding process of quantity of coupon sending and finallydetermine the quantity of coupon-sending.

When the results of that rate of sale P hours before at preceding couponsending multiply quantity of coupon sending multiple is same as orbigger than residue of sale (data in the past from recedingcoupon-sending), the residue of sale is the goal quantity of sale. Butit is under the residue of sale, result of that rate of sale P hoursbefore at preceding coupon sending multiply quantity of coupon sendingmultiple is the goal quantity of sale.

If rate of sale P hours before at preceding coupon sending*quantity ofcoupon sending multiple≧residue of sale at preceding coupon sending thenthe goal quantity of sale=residue of sale at preceding coupon-sending

Else the goal quantity of sale=rate of sale P hours before at precedingcoupon sending*quantity of coupon sending multiple

Quantity of coupon sending=the goal quantity of sale/percentage ofquantity of coupon sending vs. rate of sale.

In the case of that P time is small or same as than a sale cycle, thesystem uses the data in the past. It has a long purchasable time andmuch more high percentage of quantity of coupon sending vs. rate ofsale. After all, it cannot use the same percentage of quantity of couponsending vs. rate of sale of short P time. The system saves differentpercentage of quantity of coupon sending vs. rate of sale on different Ptime on the sending plan database (400) and sends coupon according tothe result of coupon sending.

Making conditions of target selection for coupon sending and process oftarget selection for coupon sending (S1230) is a step that determinesspecific targets from some customer groups and quantity of couponsending in detail. That step is executed after that decide whole volumeof coupon of the specified resource of specific shop—in case of film,resource will be specified Nth movie of XX theatre in Nth date—whichclose sales on certain time on decision process of volume ofcoupon-sending.

Allocation of quantity of coupon on each customer groups is executed byadministrator of “one-way sending time expiring coupon system”, whoinputs allocation ratio data about specified resource which close salesin certain time, according to properties of the resource intoDB(allocation of quantity of coupon on each customer group database) byoneself. (Refer to the input process of conditions for coupon sending)

This is process of target selection for coupon sending. (S1230)

First, search frequency of coupon sending on each member from DBfrequency of coupon sending on each member database) which containsclassified data on each kind of specified resource and select memberswho is under-limited frequency.

At this time, a limit of frequency on every resource can be changeaccording to type, check the frequency of coupon sending on each memberreferring to limit of frequency on kinds of goods database.

After checking the frequency of coupon-sending, in the case of thatresource is highly service time-affected just like movie, theatre, andairline ticket and the time-frame leads possibility of purchasing, inputpossible time-frame on each member and save into conditions ofpossibility of purchasing database (650) in advance. Then select targetswho are possible to buy the goods that is now on the sale through couponsending from condition of possibility of purchasing databases (650) whenthe time of member selection for coupon sending.

After time-based selection of above members, the selection is aboutaffected resources and members of those who are very near from the shopand can buy within the time-frame, in references with geographicalpoints of affected stores, a kinds of resources, target area of couponsending based on shop area database that saves a range of geographicalposition of customers who can buy resources by P time (700) and homeaddress, office address of members information database (600).

At this time, information where a member is with two conditions ofpossibility of purchasing database (650) and another DB that is inputtedby each of member about zone classified house, office, main sphere ofaction as the time frame.

After all of the process above-mentioned, research database containedallocation-ratio of quantity of coupon and result of rate of sale oneach customer groups and if there are results data about rate of sale oneach customer groups of the same resources which is sent before and isabout to forward, set the same allocation-ratio of quantity with theresults of rate of sale. If there's no result, input the initial valueby administrator. Select some members who are in the customer group thatis set the allocation-ratio as the quantity from members informationdatabase (600)

Finally, it is decided to send or not the coupon, searching quantity ofcoupon sending vs. rate of sale on each member with quantity of couponsending on each member and rate of sale database (660) and relation withpercentage of purchasing on every each member and coupon sending withsystem variable database. Also it is considered propensity to consume ofevery each member using quantity of coupon and rate of safe saved dataof the last a few month.

For that, save some data every single day when the system does not sendcoupon, extract quantity of coupon sending and rate of sale for the lastone year from sale database (1000) and sending database (900), calculatethe number of sale and save quantity of coupon sending and rate of saleinto rate of sale database (660).

In the case of above, it has enough members to send-coupon. In the caseof shortage of members, less quantity of coupon sending with the processwhich is addressed above, there's a way to request coupon sending tomobile-marketing agency. Even in the case of request coupon sending toagency, the quantity of coupon sending which was set at the priorprocess is have to be classified quantity of coupon on each groupaccording to the Allocation-ratio of coupon sending on each customergroup database (800) that is inputted on sending packet byadministrator. Set the residence area of target of coupon sendingreferring to target area of coupon sending on each shop database (700),make condition-note of every each target member that is supposed to besent server of mobile-marketing agency and then save the sendingdatabase (900).

A process about naming own code number and contents insertion (S1240) isa step to accomplish coupon to forward. It is named as own code numberwith the list of target member made just a prior process on every. Codenumber is saved with selected message code in coupon sending plandatabase (400) into sending database (900).

In the case of request coupon sending to mobile-marketing agency,generate different code into conditions of target selection for couponsending on each member that is made prior process and save with selectedmessage into sending database (900).

The core of this present invention is operating technology that makespossible one-way sending time expiring coupon. Every coupon has own codenumber and is sent to customer and the own code number is saved sendingdatabase (900). When a customer has received coupon access the systemfor purchase, the system check the customer's code number and codenumber in sending database. (900) and inform identicalness of the twocode numbers and gap of customer's access time and purchasable timeframe.

In the process about request of coupon sending to mobile Advertisingagency (S1250), the coupon that contains conditions of target selectionfor coupon sending on each members and contents is delivered a server ofmobile-advertising agency, reading from sending database (900).

Sending-itself Process (S1260) is a step that send coupon that is savedin sending database (900) using message-sending program and E-mailserver.

Message-sending program and E-mail server is widely and commonly usedbecause those can be set up into the system computer and others also.

Access process on sale system (S1310) is used only online purchasing.When a customer who get coupon with cellular phone access, Call back URLcontains own code number request Web Server, and the web server send thecode number to Web application server. Then web application serverchecks the identicalness of code number of coupon and system, sale closetime of the resource on sending database to Web server (400), andpurchasable time and place.

In a case of member, the system informs the purchasable time andprogress the sale process. In the other case, the system informs thepurchasable time frame and persuades to join the membership and if thetime is available, the system progress the joining membership and give arights to purchase.

If a customer who receives a coupon from e-mail clicks the access linkin received e-mail, the own code number that is contained address oflink is compared with the code number in sending database to Web server(400), check up the contents, informs the availability of buying, andprogress the sale process.

When a customer wants to purchase with online to input the own codenumber received with cellular phone into web page, first of all, accessthe coupon site, log in and input the code number. The system checkssending database (400) of the code number and shows the availability onthe web page and progress and the sale process.

Sale process (S1330) is divided two cases one is online sale and theother is offline sale.

In the case of online sale, the process starts with choosing thepurchase web page with input devices as cellular phone, computer screen,button or keyboard by customer. When the rate of sales through couponadded into product schedule database (300) is under the quantity ofpredicted residue presumed at the time of coupon sending saving insending plan database (400), the sale network check the present quantityof residue, and if there are any that can be available show the list ofavailable resources in order to the nearest shop on a screen. At thistime, the sale network shows specified resource on the list, if thecoupon is only for sale of specified resource. This is logic of decisionfor customer's location check up. Research the purchase capabilitycondition database (650) using customer's ID, check the zone that isinputted by the customer where he is according to time, find out theaddress of the zone from the members information database (600) andshows the nearest shop where he is now. In a case of the Republic ofKorea, a decision of nearest shop use zip code and show the same zipcode of shop and customer's predicted present place. A customer can seethe few of zip code that is same except last 1 and 2 number in numericalorder. That means the last number is about village, and the 2nd lastnumber is district and a customer can find some shops within his villageor district. Showing the nearest shop in much more important issue, whena customer wants to do cellular phone access than web page access. Ifthe system shows unavailable shop to customer within the time frame,customers who use cellular phone could complain and it could leaddecline of rate of sales because the screen of cellular phone is small,a customer can see only a few items and the loading time is slow. Acustomer chooses item and piece among list on screen, the systemprogress next step, and payment process.

An approval of payment process is divided two case, online and offline.

In the case of online purchase and online payment, there are many ways,credit card, adding telephone charges, E-money, and points of cards, topay for the resource. The information of payment is transmitted directlyto mobile communication company or credits card company that settles thepayment. The result of sale is delivered to sales network, then when acustomer who use online purchase go to the shop can get the resourcewith ID check. When the acknowledge of brand on coupon becomes weak, itis recommended to pay at offline shop even a customer use onlinepurchase that makes customer feel reliance and rate of sale couldincrease.

In the case of offline payment, the own code number, piece andinformation of resource and customer's information are transmitted tothe sale network at the online purchasing. When a customer comes to shopand ask a resource, an employee inputs customers' ID number intoterminal computer on shop and check the customer's results of purchasewith sale network server. After checking the customer's purchase withonline, an employee on the shop progress the payment process and thengive the resource that is accomplished all the process of purchase andpayment.

In a case of offline purchasing, a customer who got a coupon withcellular phone shows the own code number on screen of the cellular phoneto employee on the shop. A customer who got a coupon with e-mail showsprinted coupon and an employee accesses sale network and Sale NetworkServer check the identicalness of two own number codes, one is justinputted by a employee and the other one is saved from One-way sendingtime expiring coupon server (100, 200) and shows availability of aresource with discounted price. Result of sale is transmitted to one-waysending time expiring coupon server (100, 200) and used feedback data.

At this time, only in the case quantity of rate of sale added inschedule of resource database (300) is under predicted residue presumedat the time of sale closing, sale of a resource is possible to searchnow on residue in Sale network. In this process, there are many waysthat the own code number is transmitted to the terminal computer inshop; barcode, payment system with infrared ray, RF communication systemand as the above just showing screen of cellular phone.

In this process, there are many ways that the own code number istransmitted to the terminal computer in shop; barcode, payment systemwith infrared ray, RF communication system and as the above just showingscreen of cellular phone.

FIG. 5 is a flowchart of operation example about process that onepurchase a product and the give another person with online.

In this operation example above, the process that one purchase a productand the give another person with online contains several process; Inputprocess of receiver's phone number or e-mail address(S2100), paymentprocess(S2200), sending process(S2300), receiver's ticket receiving anddetermining access process(S2350), membership check process(S2400),asking to join membership process(S2500), Sale process(i) (S2600), andsale process(ii (S2700).

To be brief, this process is same as gift certificate ticket onepurchase and pay to a product and the other receiver get the product.

This system is very effect to one-way sending time expiring couponbusiness as a way increase the rate of sale vs. quantity of couponsending because even though coupon receiver can not purchase a resource,he pay it and cab present the resource.

Sale system has also a menu to present to others. One pay for a item andinput receiver's phone number or e-mail address, the one-way sendingtime expiring system send the already discharged-coupon to receiver'sphone or e-mail. A discharged-coupon receiver just accesses the systemand checks the own code number of the item. Then he goes to a shop andhas a resource in his hand.

Referring to FIG. 5. when a member who got a coupon decide to present tofriend, he just choose a menu to present, input a phone number ande-mail address and discharge for that with online. One-way sending timeexpiring coupon system save result of sale as present mode ofselling-channel into the DB 1000 (Sale database) and send a coupon tothe inputted number or e-mail address. At that time the system generatehew access code number, set up classifying code for sending as “presentmode”, correct sale closing time from now to P. hours later and savesending database (900), finally send the coupon to receiver.

This presented coupon has difference on accomplishment of payment withone-way sending time expiring coupon explained FIG. 4. because it isalready discharged.

The one-way sending time expiring coupon system checks the own codenumber when a receiver get a coupon and access the system with cellularphone or computer. The system confirms whether the person who access thesystem is a receiver or not and notify coupon receiving and show achoosing screen of resources. The one-way sending time expiring couponsystem check whether a receiver is member or not with membership listusing phone number or e-mail address

(i) if present receiver is member or join membership, when he completechoosing item, the system generate new own code number, save saledatabase (1000) with the information of chosen item and sends name ofitem, schedule, ID number and name to sale network. When A receivershows ID card at a shop, a employee search customer's information withthe terminal computer in shop and offer the item.

(ii) If a present receiver is not member and deny to join membership,the system generate new own code number, save sale database (1000) withthe information of chosen item and sends name of item, schedule, to salenetwork. The newly generated code number uses as ticket number. When areceiver shows ticket number at a shop, a employee search ticket numberwith the terminal computer in shop and offer the item.

FIG. 6 is a flowchart of suggesting process to join membership tofriends.

In this operation example, the process of suggesting process to joinmembership to friends contains several process; input process ofrecommendee's phone number or e-mail address (S3100), membership checkprocess(S2400), sending process(S3300), receiver's ticket receiving anddetermining access process(S1300), access process to sale system(S1310),and sale process(S1330).

When a member feels usefulness of one-way sending time expiring couponservice and wants to suggest joining membership, a member access thesystem, choose a suggestion menu and inputs recommendee's phone numberand e-mail address. Then the system sends one-way sending time expiringcoupon and suggest purchasing to recommendee with the number of e-mailaddress.

This method has good effect on membership register that is veryimportant to one-way sending time expiring coupon service.

Explain the process to suggest joining membership in detail.

Firstly, a screen will be shown that is for inputting recommendee'sphone number and e-mail address when a member access the system andchoose membership suggestion menu. After that a member inputs phonenumber and e-mail address, the system finds out a whether a recommenddeeis member or not with the DB (membership information database), andsends coupon(S2400), but in a case of that a recommendee is member thesystem reply he's a member, In a case of the a recommendee is notmember, the system save the inputted phone number, e-mail address, newlygenerated own code number, sale closing time which is setting from nowto N hours later, and classifying code for sending and sends coupon.

Afterward process of it is same FIG. 4; the process that a couponreceiving customers access the sale system.

This is explanation of one of applications on this present inventionservice for understanding.

It explains about application of this present invention using movieticket.

FIG. 7 or FIG. 22 shows data structure of one-way sending time expiringserver as a application-of example.

A film running on a theater has exact product schedule (time schedule ona theater) and quantity of product (number of seats) so that if it doesnot taken at fixed time (running time and time schedule) the untakenseats are became totally loss. For these reasons, a film on a theatershows property of the target market of this service.

Referring to FIG. 7 or FIG. 22, an administrator inputs quantity ofallocation on each groups according to contents of movie since a moviestarts on a theater. A administrator sets coupon type as letteringservice of mobile phone, sending time as 2 hours before sale-closingtime, inputs contents of lettering service to be sent and sets everysetting for coupon sending. Finally, a administrator push a button forcoupon sending and sending plan is made according to schedule of everytheater showing the same movie as conditions that is inputted. Then allthese setting save sending plan database (400).

The one-way sending time expiring coupon system search time schedule ofmovies of every joining theater from reservation of network about movieticket, updates product schedule database (300), and let a administratorto change changed time schedule of a theater and sends coupons.

The one-way sending time expiring coupon system starts the process(S1210) of coupon sending as sending plan watching sending plan database(400).

Referring to FIG. 7, it is at noon and a coupon sending time as plan ofKangnam theater; there's a movie “Matrix” at 2 P.M. 1st house of Kangnamtheater.

The one-way sending time expiring coupon system search rate of sale andquantity of sending of prior product, a movie “Matrix” at noon 10minutes before closing time. Using the DB 1050 (rate of sale on sendingplan database) and product schedule database (400) the system finds outquantity of sending is 200, and used coupon is 10. It is 5% rate of salevs. quantity of sale and the system progress the next process because itis over the even point, 3% rate of sale vs. quantity of sale which issaved the DB 1070 (system variables database) The system shows thequantity of reservation of the movie “Matrix at 2 P.M. is 6 and it is 6%rate of reservation because the whole number of 1st house of Kangnamtheatre is 100, this information is saved in the DB 300 (productschedule database). If a rate of reservation is 6% at 2 hours beforeshowing of movie, the rate of sale would be 11% using the DB 500 (rateof sale forecasting database), so the untaken seats would be 89. 12tickets are esteemed that 2 of double sending volume multiples 6 ofpresent advance purchase volume set in sending plan database (400), andthe aim volume is to be 12 because they are not more than the expected89 rest seats, and the sending volume is to be 240 tickets because theselling volume against ratio of last sending volume is 5%.

The quantity of sending is set, the system select target members asquantity of sending from the database of members. The target is selectedto check with every conditions of target selection for coupon sending.The system searches the DB 670 (frequency of coupon sending database)and selects some members who has received a coupon 1 or 2 times in thismonth.

The system calculates percentage of “rate of sale vs. quantity ofsending” on each member as rate of sale and quantity of sending withrate of sale and quantity of sending database (660). The system checkwhether this outcome is over the lowest percentage of “quantity ofsending vs. rate of sale” which is saved system variables database(1070) or not, and if there are somebody who is applied this result,they would be selected from above members.

From them, the system select some again who has inputted purchasabilityof film ticket from 2 to 4 P.M. available time of target product of thisexample, into the purchasable condition on each member database (650).

Then the system two DB and select some of them. One is the purchasablecondition on each member database (650) that has available area of themembers and the other one is DB 700. This is for finding only somemembers who is in the area.

The rate of sale on each customer group on the movie “Matrix” which ison Kangnam theatre lately with rate of allocation and sale on eachcustomer group database (900) is college woman 42%, 20's unemployedwoman 18%, 20's housewife 25%, and 30's housewife 15%. This results isapplied as the whole quantity of coupon sending 240 sheets, then thesystem selects college woman 101, 20's unemployed woman 43, 20'shousewife 60 and 30's housewife 36.

At this time, to send coupon of 30's housewife 30 is requested to mobilemarketing agency. Transmitting data to request is conditions of targetselection (30's housewife in the target area of A theatre), contents oflettering service, and call back URL contained the own code number.After saving those data and the own code number and message (oflettering service) code, it is transmitted as the agreement with mobilemarketing agency.

A mobile marketing agency selects target according to conditions oftarget selection for coupon sending from the membership information dataof mobile communication company and sends coupons.

Also a mobile marketing agency gives own code number to members who isselected from their own membership list and save the sending database(900) with ID and phone number and then sends coupon with their ownlettering message sending server.

The one-way sending time expiring coupon is delivered by letteringservice type of mobile phone. There's a message, “discounted movieticket to 3000 won, available until 1:40 P.M.” on a screen of cellularphone. When a member push a access button it is logged-in automatically,and in a case of that a coupon-receiver is not a member of the servicethere is a suggestion message to join the membership. Checking whether areceiver is a member or not is through the own code number on the DB 900(sending database) and call back URL.

After logged-in, a receiver can select movie list or theatre list. Whenhe choose a movie list there's a list of movie that is available on ascreen and when he choose a theater list, there's a list of theatersthat is ordering to distance where he is.

A screen shows some selected movies among the target movies at 2 P.M.The selection condition is having untaken seats that rate of sale oncoupon is under the predicted quantity of residue.

The payment process progresses after that a receiver chooses a movie andnumber of seats. The payment has two type, one is online payment (chargeon ticket price to cellular phone bill or credit card) the other one isoffline payment (pay for the ticket price at the movie theater takingticket. After choosing all of the choice, the result of sale istransmitted to sale network. When a receiver goes to a movie theater aemployee of the theater check the payment situation and give a movieticket to the receiver. Finally the coupon receiver can see the movie asa discounted price and easily.

A difference of one-way sending time expiring coupon with normal couponis offering only some selected people who are supposed to get noteveryone. If those selected people can predict coupon-receiving time,they must take discounted-product always. That can makes product-offerdamage on their business. For those reasons, the coupon should bedelivered unpredictable and irregularly on schedule and quantity.

The irregularly quantity of coupon is executed by the way to set theaverage quantity of period that is multiple of some fixed period insteadof setting quantity of sending on everyone for fixed period (for exampleone year). For example, the average times of sending is fixed for 10years, but the times of sending on every each year is different. In thisexample, coupon-receivers cannot predict how many times he get coupon inthis year.

This is an example. Average 1st 2nd 3rd 4th 6th 7th 8th 9th 10th of 10year year year year year year year year year years 6 9 13 15 8 7 14 12 510 times times times times times times times times times times

The interval of coupon sending is set the minimum interval. The systemselects coupon target using random function in the limit that ispossible to send coupon when the interval is over the minimum interval.This method makes irregularly interval of coupon sending and a receiverof coupon can never predict the coupon-receiving time;

It is essential to issue own code number to membership andnon-membership for operating system that has the structure of issuingown code number.

But, it is need to have alternative plan, in the case of requestingcoupon sending to agency. Some agency does not input the own code numberor cannot afford it. Therefore, you can use a way to use temporarypublic own code number.

Even though the temporary public own code number can be issued, somepurchase conditions and time limits should be saved the sending database(900). The temporary public own code number means issuing same codenumber to non-membership to be sent at one time. The temporary publicown code number is issued only joining membership for non-membership.The existing membership cannot use this temporary public own code numbereven if he could access the system. It makes the system keep from drainof the temporary public own code number.

The method of using the temporary public own code number just explainedmakes possible one-way sending time expiring coupon system to ask toagency without any difficulty.

The method in above explained a way to contain the own code number onone-way sending time expiring coupon, but there's no need to contain theown code number to existing membership. When the system sends coupon, issaves member's ID and the own code number as one set into the DB 900. Soit is possible only to check the sending database (900) to finds out theown code number when a member logged in.

There is another way to use coupon effectively. The system inputpurchase conditions (for example, product name, pieces, and time) intocoupon directly and sends them using password sealing. Then when areceiver use that password-sealed coupon, an employee confirmsavailability and forgeability of the coupon and checks the purchaseconditions using password-sealing method.

PKI is recommended to use the methods even though the method has lots ofvariability. PKI is abbreviation of Public Key Infrastructure andpublicly well known as password and sign certification method usingsymmetry key algorism.

In this present invention describes only the application method.

Using PKI, the electric signing is possible so it is very useful. If youdo electric signing on purchase conditions which is main contents, kindof product, the available time-frame, when a receiver wants to use thecoupon it is checked whether it signed by one-way sending time expiringcoupon server or not and found out whether it is forged or not. Themethod to use PIK is only applied to membership coupon that is settarget because there's no way to block file copy. If there will beperfect copy blocking technology, a coupon that does not containmembers' personal information can be delivered with online

A preferred applied example is simple, but a professional who works inthis technology area can understand how to use this present inventionvariably within extents of claim.

[Effectiveness of this Invention]

As explained, this invention can help to be sold specific resources thatcan be residue or extinguish and offer these resources as discountedprice to customers. That means producers and also customers who use thisinvention make a profit.

Especially, this service makes possible some specific resources doremnantal sale and increase profitability of the resources business.

This invention is very good effects on increasing effectiveness ofproduction and consumption. It pursues consumption of produced resourcesand helps not to be waste. This inventions is veryenvironmental-oriented and economical system so that it protectseconomical loss, environmental damage and the squandering of thenation's resources.

1. A method for selling perishable resources using one-way sending timeexpiring coupons, comprising the steps of: a) updating a sale scheduleby inquiring information of resources to sell from a sale network serveraccording to update cycles, and storing the information of resources ina sale schedule database; b) constructing a sending plan database bypreparing and storing a sending condition, sending information and asending plan for coupon sending; c) collecting past sale rateinformation, storing the collected past sale rate information in a salerate history database, and constructing a sale rate predicting databaseby processing the stored past sale rate information to generate andstore sale rate predicting information; d) limiting a sending quantityof coupons based on profit-and-loss account and determining the sendingquantity of coupons through a comparison of differences between the salecycle, sending time and sale closing time; e) constructing a sendingtarget extracting database by extracting and storing member datacorresponding to the sending conditions; f) constructing a sendingdatabase by storing unique codes together with message codes stored inthe sending plan database, and preparing a coupon based on the sendingdatabase; g) sending the prepared coupon to the extracted member; h)accessing a sales network system for member authentication by the memberreceiving the coupon; and i) selecting resources, sending purchaseintention and paying for the selected resources by the memberauthenticated by the sales network system.
 2. The method as set forth inclaim 1, further comprising the step of generating the unique codescorresponding to the extracted member data when the coupon is preparedin the step f).
 3. The method as set forth in claim 1, wherein a sale,condition on which resources are available is stored in the couponprepared in the step f), and the prepared coupon is signed according toa predetermined encryption method.
 4. The method as set forth in claim2, wherein the sending condition has different cycles at whichinformation of resources is updated in a database and different databasecontents depending on kinds of resources.
 5. The method as set forth inclaim 2, further comprising the step of constructing a memberpurchasability condition setup database by storing available time zoneinformation of the one-way sending time expiring coupon designated bythe member and position information of the member.
 6. The method as setforth in claim 2, wherein the step of limiting the sending quantitybased on profit-and-loss account includes setting the sending quantityof current coupons for resource schedule to a predetermined minimumvalue or stopping the sending of coupons if a division of” quantity ofsale for the latest resource schedule after the sale closing time passesamong resources to sell at a store selling resources indicated in thecurrent coupon “by” the sending quantity” is lowered below a ratio ofthe sending quantity to the sale quantity at a break-even point.
 7. Themethod as set forth in claim 2, wherein, if at difference between thesending time and the sale closing time is similar to or less than a salecycle, an expected residual quantity at the sale closing time is a salegoal quantity if a multiplication of” a sale quantity at P time beforethe sale closing time “by” a multiple of sending quantity” is equal toor more than the expected residual quantity, and the multiplication of“a sale quantity at P time before the sale closing time” by” a multipleof sending quantity” is the sale goal quantity if the multiplication of“a sale quantity at P time before the sale closing time “by” a multipleof sending quantity” is less than the expected residual quantity.
 8. Themethod as set forth in claim 2, wherein, if a difference between thesending time and the sale closing time is more than a sale cycle, aresidual sale quantity at a previous sending time is a sale goalquantity if a multiplication of “a sale quantity at P time before thesale closing time at the previous sending time “by” a multiple ofsending quantity” is equal to or more than the residual sale quantity,and the multiplication of” a sale quantity at P time before the saleclosing time at the previous sending time “by” a multiple of sendingquantity” is the sale goal quantity if the multiplication of” a salequantity at P time before the sale closing time at the previous sendingtime “by” a multiple of sending quantity” is less than the residual salequantity.
 9. The method as set forth in claim 7, wherein the sendingquantity is calculated by dividing the sale goal quantity by a ratio ofthe sending quantity to the sale quantity.
 10. The method as set forthin claim 2, wherein the step of extracting the member data includes:extracting a member by inquiring a member coupon sending frequency for apredetermined period of time, which is stored in a sending frequencydatabase for each kind of resource; searching a member purchasabilityconditions setup database to extract only a member who can purchase aresource indicated on a coupon to be sent currently; searching a sendingtarget store area database and a member information database to extracta member who is assumed to be located in a position at which theresources of the store can be purchased for each kind of the resourceand for each P time; extracting a member belonging to a group of clientsto whom a sending quantity is allocated, from the member informationdatabase by the sending quantity; and extracting a sale quantity and asending quantity for each member during the last one year at an idletime zone of one day during which a coupon sending operation is notconducted, from a sale database and a sending database, adding thenumber of times of sale and the number of times of sending for eachmember, respectively, and storing a result of the addition in a membersending quantity and sale quantity database.
 11. The method as set forthin claim 2, wherein the coupon sending is performed according to apersonalized message sending method.
 12. The method as set forth inclaim 11, wherein the personalized message sending method is sentthrough one selected from sending by a mobile advertisement agencyserver, sending by its own message sending server, and sending by anelectronic mail.
 13. The method as set forth in claim 2, wherein paymentis performed through one selected from payment systems including anaddition to mobile telephone charges, a credit card, electronic money,points of cards, and cash at a store.
 14. The method as set forth inclaim 2, wherein a coupon receiver's identity is automatically confirmedand the coupon receiver logs in the sale network system when the couponreceiver inputs his won unique code into an URL of the sale networksystem to access the sale network system by using the coupon.
 15. Themethod as set forth in claim 2, further comprising a step ofautomatically determining which resources are purchasable by storingunique codes generated for each coupon together with sending informationsuch as the sale closing time and target resources and comparing twounique codes with each other when the coupon receiver accesses the salenetwork system.
 16. The method as set forth in claim 2, furthercomprising the step of chasing information of a coupon receiver usingthe unique code inserted in the coupon to grasp the quantity of purchasefor each individual and the sale rate for each group of clients.
 17. Themethod as set forth in claim 2, further comprising the step ofdisplaying resources to sell in a store close to a domicile of a couponreceiver before a resource list is displayed.
 18. The method as setforth in claim 2, further comprising a step of selling only for aresidual quantity of a resource that is assumed not to sell, keepingsome quantity of the resource to sell at a normal price.
 19. The methodas set forth in claim 2, further comprising the step of paying for acoupon received by a coupon receiver and then sending the paid coupon toanother person.
 20. The method as set forth in claim 19, furthercomprising the step of checking whether said another person receivingthe coupon is a member or not, and inviting said another person tobecome a member if said another person is not a member.
 21. The methodas set forth in claim 2, further comprising the step of storinginformation of another person in a membership database by a memberaccessing a one-way sending time expiring coupon server.
 22. The methodas set forth in claim 2, wherein a sending interval and the sendingquantity of the coupon are random such that clients can not predict thetime of coupon sending.
 23. The method as set forth in claim 2, whereinthe unique codes are the same code to all members, and members havingthe unique codes are endowed with new respective unique codes when themembers access a one-way sending time expiring coupon server.
 24. Themethod as set forth in claim 2, wherein coupon numbers are allocated todatabases for each member ID, and members access a one-way sending timeexpiring coupon server so that the members confirm sending of couponsand use the coupons.